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Marketing

A product is defined as the bundle of physical, service, and symbolic attributes desiged to satisfy customers' wants and needs. Goods are tangible products that customers can see, smell, hear, taste, or touch. Services are intangible tasks that satisfy the needs of customers.
The three major classifications of consumer products are convenience products ( frequently purchased items), shopping products ( products purchased after comparison), and specialty products ( thoses that offer unique characteristics that consumers prize).a.soft drink-convenience product
b.gasoline-convenience product c.Rolex watch-specialty product
d.winter coat-shopping producte.Godiva Chocolates-specialty product
f.DVD player-shopping product

Business products are classified as installations (major capital investments), accessory equipment ( capital items that cost less and last for shorter periods than installations), component parts and materials (finished business products of one producer that bec...

Posted by: Sheryl Hogges

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