Marketing Project: Ensure Supplements

INTRODUCTION

Ross Product division traces its beginnings to 1903, when Harry C. Moores and Stanely M. Ross founded the Moores and Ross Milk Company in Columbus, Ohio. Establishing what would become a company tradition of customer services, the entrepreneurs wanted to do more than process milk. In seeking unique ways to fulfill customer needs and distinguish themselves from the competition, they began using the first stand-and drive milk truck and the first glass bottle for home delivery. Over the next 20 years, their business prospered. In 1924, the partners took the daring step of producing and marketing a then-new concept – milk based infant formula. As the product grew in popularity, Moore and Ross sold its dairy, ice cream and milk processing operation to another prominent Columbus firm, the Borden Company, and focused solely on producing the infant formula.
In 1928, the company was renamed M&R Dietetics Laboratories. Free to concentrate fully on the merging fie...