marketing plan part1

Company Description

Ikea first originated in 1943 by Ingvar Kamprad. He would buy matches by the bulk and then sell them to his neighbors. This led him to the realization that he could sell his products at very low prices and still make good profit. Pretty soon he started to sell anything that would result in a product at a very low price.

Past
With the help of a local furniture manufacturing company near Ingvarfs home, in 1947 they had come out with their own line of furniture and received a positive feedback. This had lead to the companyfs expansion. By 1963, Ikea had opened their location in Norway outside of Oslo, which also happens to be their first location not located in Sweden. Throughout the years, Ikea had designed and redesigned furniture to fit their standards of low priced products for every wallet. Of the expansion of products, Ikea had no choice but to take their company world wide. With the continuous success from Ikea, in 2000, they had joined UNICEF to bui...