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Marketing plan

The Segway, the $5,000 high-technology scooter that has computerized gyroscopes to keep it from failing over, has two wheels, one on either side of its base. Once the user is accustomed to the feel of it, riding is remarkably intuitive: leaning forward causes it to move forward and pulling back on the handlebars slows it down. The Segway was introduced last November with great fanfare and coverage by a largely enthusiastic press corps.
There is no such vehicle on the market nowadays. Of course, there are scooters, but it’s another kind of transport, they use much petrol and pollute the environment. The Segway uses electricity and do not produce harmful substances. This kind of transpo...

Posted by: Rebecca Wyant

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