Marketing

MARKETING ASSIGNMENT 1

Q1. Explain what is meant by the marketing concept and illustrate your answer by using an example of a market led organisation.

A. The marketing concept is about matching a company’s capabilities, with the wants and needs of the customer. The marketing concept is used by organisations in an attempt to satisfy this need. Marketing facilitates an exchange which satisfies the relationship between seller and buyer.

Money, Credit, Donations

Goods and Services

A need is a basic requirement that has to be satisfied. Examples of basic needs are food and drink. One good example of an organisation that takes advantage of one of these basic needs is Coca Cola.

Coca Cola use peoples’ thirst as a way of selling their products. One way that Coca Cola were led by market demand was that people became increasingly aware of the detrimental effects of sugary products and they are deemed to be unhealthy and fattening, Coca Cola ad...