Marketing Mix

Apartment Hunting
Finding the most effective advertising mix

Prof. Lester Phares

Group 1-1

Andrew Strum
Marcy Webster
Rebecca Thompson
Floyd Crisp

Thursday December 9, 2003

















Table of Context


Executive Summary ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K....3
Introduction ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.4-8
Methodology ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K..9-11
How fieldwork will be conducted ¡K¡K¡K.9-10
Analysis of collected data ¡K¡K¡K¡K¡K¡K¡K..10
Possibly sources of error ¡K¡K¡K¡K¡K¡K¡K¡K11

Results ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.12-13
Conclusion ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...14-16
Discussion ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K14-15
Recommendations ¡K¡K¡K¡K¡K¡K¡K¡K¡K15-16
Appendix ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K......