Marketing Management

CONTENTS PAGE

Question 1


Review the marketing management philsophies and explain which philosophy the
entrepreneurs should adopt if they intend to successfully market the FIT-U concept
in New Zealand?


Question 2


Explain strategic planning to the entrepreneurs nd outline the role that marketing should
play in their new company?


Question 3


Describe to the entrepreneurs how applying the correct marketing management process
can help them achieve success for the FIT-U concept.


Question 5


Identify and discuss the strengths and weaknesses of the FIT-U concept.
















Question 1


Kotler ( et al.p16-22) depict there are five marketing management philosophies which are production, product, selling, marketing and societal concepts.

The production concept details that consumers will buy products ...