Marketing

Television is one of the strongest methods of advertising. It is one of the most popular and common mediums in South Africa. The television advertising campaign for the cellular network-Vodacom has a series of adverts that form a relative image in the mind of the consumer. This is because they use the same characters in each of their adverts as well as keep a common theme, for example, humor with all the series of adverts.

The advert that we have chosen on television has been manipulated to suit the rugby world cup. Since Vodacom is one of the leading sponsors of the South African Springboks, they used an advert that was previously used to advertise the free emergency number that the Vodacom network entitles its subscriber to. The advert takes place in a rugby stadium where an eventful match is taking place. There is a couple, commonly known to the ‘Voda-world’ as the couple that is always getting into trouble leaving the ‘hero’ with the Vodacom cellular phone to bail them ...