Marketing

The Coca- Cola Company¡¦s Marketing Strategies- Diet Coke & Fanta

As the Coca- Cola Company¡¦s target market has changed the marketing strategies have had to change according to the market being targeted. There are many marketing strategies that the company uses to attract consumers. The Coca- Cola Company is one of the largest marketers in the world and most successful.

„X Diet Coke- marketing strategies for this specific beverage have the following characteristics that are employed deliberately to attract the targeted customers:

o Active and Playful Advertisements - to symbolise that it is a healthy drink (shown in past commercials with men working hard and sweating or excising and refreshing themselves with a sip of the beverage- impressing women). This assures consumers who are concerned about the effects of Coke on personal health and may attract male consumers

o Sophisticated Advertisements- which is symbolised in the advertisement filmed in an execu...