Marketing

Business studies> Marketing> Market research
Market intelligence. Often data collected by market research on consumers, distributors or competitors.
Market mapping. Selecting variables that differentiate brands within a market (e.g. price) and then plotting the position of each product on a graph. This enables firms to identify gaps in the market.
Market research. The process of gathering data to enable marketing decisions to be made accurately based on relevant information.
Qualitative data. Collecting people's opinions including their thoughts and ideas.
Quantitative data. Collecting statistics and numerical data. Many people are asked to make it more accurate.
Quota sampling. Choosing people in proportion to their known demographic profile.
Random sampling. Choosing people so that every person has the same chance of being picked as someone else.
Revenue orientation. When extra sales can be achieved whilst incurring few extra costs.
Sampling. A group of people in a m...