Marketing is a process-price,product/service/communication/distribution PEST TRENDSCUSTOMER ANYALSIS:pre purchase:needs wants that’s physical neeed social needphyschological need ,searxh and evaluation on the product,consideration among product,decision

Marketing is a process-price,product/service/communication/distribution PEST TRENDS
CUSTOMER ANYALSIS:pre purchase:needs wants that’s physical neeed social needphyschological need ,searxh and evaluation on the product,consideration among product,decision making role ,purchase process when and where to buy how to buy,who will buy…post purchase process >evaluation satisfaction switiching cost & loyalty

Indivdual company analysis> goals/strategic,distinctive competenties ,organizational culture marketing audit/concentrate on area the customer feels are imp ,answer there question so what now what..
Complementors analysis They increase companys value creation process through there own means..
PEST TRENDS 2 types 1 anticipated changes by the market 2 unanticipated shocks to the market
Important is impact on the market definition customer competitors complemntore. Typically change the rules of the game opening up start...