marketing in sports

By Leighton Ginn
The Desert Sun
November 20th, 2003


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Pacific Life has proven to be a valuable asset to the Indian Wells tennis tournament, and not just with its financial impact.

Earlier this week, Pacific Life picked up its option as title sponsor of the event until 2006.

Their commitment to the tournament has allowed organizers Charlie Pasarell and Raymond Moore to move their event forward while other tournaments consider selling their events.

"This is an exciting day for the Pacific Life Open, the more than 200,000 fans who attend the tournament annually and the millions more who watch on television" Pasarell said in a press release. "There are so many good things happening with the tournament,...