Marketing

Marketing – Launching a new product

This assignment considers some aspects on how to launch a new product in to the marked, and pick out the main factors of marketing.

To get a new product out on the market is it important to have a marketing strategy. This is a strategy on how to “attack” the market. To find a target group, some instrument or resources have to be used. We often refer to these instruments, as The Four Ps. The Ps stands for: Product, Prise, Place and Promotion.

The market strategy is the first step in developing a marketing plan. To fulfil the marketing plan we need the budget, time schedule and delegate assignment to the employees.

Before you start to produce and market the new product we need to scrutinize the market, to see if it is rea...