Marketing

The case study we saw was on Forms of Business ownership. A man by the name of Richard Davis started a company in the 1970’s called Second Chance Body Armor. He started this company on the fact that he was working at a pizza shop. While working at this pizza shop one night he was robbed.
This robbery brought out his spirit of social need. He started his armor company with seventy dollars and a pair of scissors. He tested the vests comfort. He also tested to make sure the vest worked. He made these ...