Marketing Coursework

A2 Business Studies Coursework


For my coursework project this year, I have chosen to do ‘An Advertising Project’.

I have chosen a product which I believe will be popular, and that exists in a large marketplace. My reason for this is so that I can gather plenty of secondary data and can analyse this as thoroughly as I can.

I am going to advertise a new soft drink. The drink will be called ‘JARZO’ and it will be a new, unique fizzy chocolate flavour.

I have chosen the ...