Marketing Concepts

This course taught me three marketing concepts that are key elements in the service industry. First of all, core customers must always be kept first and foremost in the mind of the marketers. It must be recognized that different segments of buyers demand different channels of distribution. Finally, it is essential to determine what specific elements produce quality in the mind of the consumer.
It is imperative for a company to never abandon the needs of its primary customers. Many times, in an attempt to bring in new customers, a company will alter its merchandise line to appeal to a different target market. However, in the meantime it may also be dissatisfying its most loyal customers. Exhibi...