marketing concept

Marketing concept is considered a simple and intuitively appealing philosophy. It is one of the best concepts in the marketing management philosophy. The marketing management concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than do competitors (Kotler & Armstrong, 1999, pg14). This concept is based on the understanding that a sale does not depend on an aggressive sales force, but rather on a customer’s decision on buying a particular product. Under this concept, companies design and produce what customers want, therefore satisfying consumers and making profits (Kotler & Armstrong, 1993, pg11). In the market, there are many successful and well-known companies have adopted the marketing concept while following it faithfully, those companies such as McDonald’s, Disney, Toyota, Procter & Gamble (P&G), Nike and many other companies. Later in this essay,...