Marketing Case Study-Cadbury Schweppes Oasis

INTRODUCTION
Oasis – The Product
Sales successes in the UK included the relaunch of Schweppes with new graphics, new
Advertising and the new Schweppes Sparkling range (a mixture of fruit juice and spring water), together with an 84% increase in Dr Pepper volumes and 20% growth from Oasis. Trading profit in the UK included only one month’s bottling profits from CCSB (sold in February), which continues as our bottler under new long term licensing arrangements.
Cadbury Schweppes – The Company
Cadbury Schweppes is a global business, which manufactures, markets and distributes branded products in over 200 countries. It aims to provide pleasure, taste and enjoyment through the manufacture and marketing of a wide range of beverage and confectionery brands sold to consumers of all ages.
Cadbury Schweppes employs over 40,000 people worldwide. The Group's strategy is to increase profitability, brand strength and volume on a global basis in its two business streams, beverages and conf...