Marketing Analysis

Equity X Bank
San Diego, CA

¡§Where we treat our customers X-tra special¡¨.
1. Mission Statement
Equity X Bank was founded in 2002 to serve the financial needs of the San Diego Region. Over the past year the range of our products
and services has grown and changed to meet the needs of our customers and our community. Despite the passage of time and our
growth, two things have remained constant. First, we are committed to providing the best customer service possible. And second, we
are committed to meeting the financial needs of the communities we serve.



2. Objectives

„X Meet the residential credit needs of San Fernando¡¦s diverse population.

„X Attracting applicants through outreach to local community groups and churches based on an understanding between groups

„X Establishing full-service bank branches in supermarkets.


Ulysses Vazquez Principles of Marketing
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