Marketing: Amazon.com

Amazon VS. Barnes & Noble


Jeff Bezos formed Amazon.com in 1996. First products that he was selling on that website were books. In the first year of business there sales generated more than $10mill. After second year they generated $100 mill in sales, but because of Bezos’s vision for his company as superstore and constant investment into new products and advertisement, they didn’t show profit until recently. All this success didn’t go unnoticed by largest bookseller in the world Barnes&Noble.
How has Amazon integrated the three components of the marketing concept into its organization?
Three components of the marketing are customer orientation, organization’s performance objectives and coordinated marketing activities. Whenever you purchase or look for a book on Amazon in addition to showing you your book, site also offers list of ten other books or things that other customers bought when they were buying that particular book and they think this will ...