MARKET SELECTION DECISIONS

1, INTRODUCTION:

Now, with faster communication, transportation, and financial flows, the world is rapidly shrinking, products developed in one country and are finding ardently acceptance at another country several thousand miles away.

The numbers of reasons are drawing more and more multinational corporations into more international area. Because of the competing advantages and risks, some of them won, but some of them losed.

Boots Co. plc, the UK retailer of health and beauty products, estimate the Japanese health and beauty market to be worth ¡ê17bn, four times the size of the market in the UK. So, it was a joint venture with Mitsubishi...