MARKET RESEARCH

Market Research
May 15, 2003
Market Research
Business people know that marketing is fundamental in all companies; if someone is working in the marketing department, he or she need to offer the customers a product or service as the best in the market. Nowadays there are new ways to help our companies to get needed information about the customer, know customer’s expectations and the market behavior.
The people respond in different ways according to promotions, communications, and advertising; for this reason we select the segment to be targeted by different marketing strategies. However, how do the business know that are offering the right product with the right price in the best place, and with the best market promotion? That is why companies need to invest in market research to answer all the questions, save money, time, and guarantee the success in the market.
There are many companies dedicated to conducting market research, such as DSS Research, a full service market res...