Market Demand and Potential for Gerber Baby Foods

Market Demand and Potential for Gerber Baby Foods

The number of newborns in the state of New Jersey has increased 8.6% over the last ten years and not surprisingly, the increase of “hungry mouths” has demanded an increase in the number of baby food products. One of the major companies in this industry is Gerber Foods, a subsidiary of Novartis Because Gerber products target prenatal to toddler age children, brand loyalty can be created at an early stage of a child’s life. It is important, however, for Gerber to market their full range of products early enough to create such a loyalty.
According to a study conducted by the Agri-Food Trade Services, sales of Organic based foods have increased yearly over 20%. In 1999, the total organic food sales were estimated to be worth nearly $9 billion, and on April 21, 2001, the Appropriate Technology Transfer for Rural Areas (ATTRA) enacted a law entitled the National Organic Program that now requires that all producers, processors, ...