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Manipulative Techniques Do Marketing Wonders

Manipulative Techniques Can Do Marketing Wonders
“Howdy, friend”…directly draws ones attention to this advertisement with a welcoming attitude that may interest or attract you in some way or another. Coca-Cola gets your attention by using techniques which are clearly defined. As I start to analyze this advertisement, I think of a soldier and and his qualities as opposed to just the promotion or marketing of Coca-Cola. The scale of the soldier is much larger than the small road sign with the message that Coca-Cola is trying to get across to its audience. While analyzing this ad further, I realize the many American values portrayed in this ad. Overall, the main point Coca-Cola is trying to make is that they support the war, while marketing their product as well.
While trying to reason and analyze this advertisement, I find that Coca-Cola does a very good job in correlating both the soldier and Coca-Cola. My eye instantly drew to the soldier. This American soldier...

Posted by: Sean Wilson

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