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MAKE ME GOOD
Background:
The Benihana chain of restaurants started in New York in 1964 when an entrepreneur by the name of Hiroaki (Rocky) Aoki moved to America to fulfil his dream of opening a restaurant business in order ‘to make people happy’. He had to investigate and analyse the US restaurant market in order to determine exactly what type of restaurant business he was going to open, in other words, what product was going to be successful in the US market.
What is the Product?
Rocky made a number of discoveries, which can be seen below:
• He noted Americans enjoyed eating in exotic surroundings, but were de...
Background:
The Benihana chain of restaurants started in New York in 1964 when an entrepreneur by the name of Hiroaki (Rocky) Aoki moved to America to fulfil his dream of opening a restaurant business in order ‘to make people happy’. He had to investigate and analyse the US restaurant market in order to determine exactly what type of restaurant business he was going to open, in other words, what product was going to be successful in the US market.
What is the Product?
Rocky made a number of discoveries, which can be seen below:
• He noted Americans enjoyed eating in exotic surroundings, but were de...
Posted by: Justin Rech
Limited version - please login or register to view the entire paper.