Levi Strauss Case Analysis

Levi Strauss’ stance on continued sourcing and possible direct investment in manufacturing and marketing ventures in China will be evaluated through a carefully set up reasoning process. This process will involve everything from stating the direct problems to my final recommendation on where I feel that the company should stand on this issue.
The problems that exist within the Chinese market are based on Levi Strauss’ company philosophy, which is based on service to the worker, the consumer, and the customer. Any violation of this ethics code would ruin the companies name and their brand image. Strauss’ founder was a strong believer in the practice of ethical behavior to workers, people, and the environment in which they worked. The company has started many scholarship funds and donated large amounts of money to causes that they felt would improve the world and in turn improve their image. This tradition has carried on and has even grown. Strauss’ has a continued in...