Levi's Strauss & Co - Business Strategy

Levi Strauss & Co

Levi Strauss & Co (LSC) has grown from a small local entity to a multinational structure, a worldwide leading manufacturer. This evolution led to several problems detailed in this paper.
Organizational structure
The gap between industry shifts and LSC organization have put LSC far behind new entrants.
Internal issues dictated how the firm reacted to the external environment.
Thus the firm organization was inadequate to the industry rules and LSC had to face many times re-organizations made in a hurry and which did not pay attention to all the issues raised by those processes.
The statutes shift ebbs and flows between a private and a publicly owned company due to financial issues: LSC did not follow a unique financial strategy and this uncertainty brought about an unclear position towards Wall Street and its investors.
Moreover those statutes changes did not allow LSC to follow a long-run strategy. Regarding the private company, the centralized organization im...