Levi's jeans advertising

The marketing concept of building an organisation around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A marketing strategy is essential to the success of any service organisation. A strategy is a plan of action designed to achieve the long run goals of the organisation. Innovation is an essential element of successful service marketing strategies. It is also a powerful means of achievin ..

History
Levi Strauss & Co. (LS&CO.) was founded in 1853 by Bavarian immigrant Levi Strauss. In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans — Levi's® jeans — were born.
Canvas pants were sold to California gold seekers, and for a long time the blue jeans have been an institution in the American’s life, dominating the industry Levi’s Strauss & Co. They were first introduced to an international audience by U.S...