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LA Gear SWOT Analysis

LA GEAR
Named in favor of the city of Angels, L.A. Gear was best known in the 1990s for its blinking children shoes, L.A. Lights (Hoovers, 2003). The company’s tumultuous history has evolved into one that is now a licensor for a variety of product lines, including apparel, watches, and its original line of footwear. L.A. Gear has gone from being a major player in the highly competitive field of athletic shoes, to bankruptcy, to a company with a new focus and new lines.
Robert Greenberg started L.A. Gear as a single women’s clothing store on Melrose Ave in Los Angeles. Selling mostly other brand names, he also offered his own line of women’s casual footwear and clothing under the store’s name, L.A. Gear. The 1980’s saw the emergence of “female” sports such as Aerobics and created a need and trend for sporty but fashionable apparel. L.A. Gear’s footwear fit this need perfectly with its interesting choice of colors and shapes (University, 2001). Exploiting this strong ni...

Posted by: Arianna Escobar

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