KRSIPY KREME Competition Analysis

Competition
Morning Competitors (Breakfast Alternatives)
Night-time Competitors (Specialty Treats)
Top Competitors:
Allied Domecq QSR (Dunkin Donuts)
Winchell’s Doughnuts
Starbuck’s

Dunkin Donuts (Strengths and Weaknesses)
Loyal customers with morning ritual
Strong parent company
Plans for nationwide expansion
Lots of stores
“Duncanize” popular market concepts
Most stores are in New England
Slower growth than Krispy Kreme
Bad publicity from alleged misreporting of income at some stores
Winchell’s Doughnuts (Strengths and Weaknesses)
97% brand recognition in Southern California
Handmade products
Updating the look of stores
Introducing new products and promotions
Market presence centered in Southern California
Some store closures due to not enough revenue

Starbucks(Strengths and Weaknesses)
Strong brand name
Worldwide/nationwide presence
Quality product
Store e...