Krispy Kreme

One of the industry’s economic features include market size. The market size of the donut industry in the United States was a 4.7 Billion. Americans consumed an estimate of 10 Billion donuts annually. The scope of competitive rivalry is global in this industry. Market growth rate for the donut industry was a few years on a small rise but in the recent years is continuing to grow steadily. The stage of life cycle of the donut industry is in the infancy of its because all of the donut industry companies are all introducing new products such as coffee and other beverages to their businesses that are aiding in the growth of this industry.
Other economic features include the number of rivals in this industry. Within the donut industry the rivals...