KRISPY KREME CASE ANALYSIS

KRISPY KREME DOUGHNUTS, INC.
CASE 14

CLASS CASE ANALYSIS


I. Core Problem/Issue
• Increase shelf life of a single product store concept
• Overcome the odds against long-term stock success
• Maintain revenue growth

II. Strengths, Weaknesses, Opportunity, Threats (SWOT)

• Name Recognition ▪ Increased health
• Product Quality conscience awareness
• Over 70 years product ▪ Possible legislation
development regarding liability
• Customer Loyalty of products with high
• Affordable product fat content
• Attractive operation ▪ Improve packaging to
presentation enhance ‘hot, melt in
• Initiating new business your mouth’ product
model ▪ Introduce recycled
• Improving manufacturing packa...