kfc strengths

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KFC-JAPAN
Written Case # 2
Prepared By: Dana Pearson
(906927)
Prepared For: Dr. Colin Boyd
Date: Nov 7, 1999
Class: MBA 828.3
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Dick Mayer, the CEO of KFC is faced with making some tough decisions. KFC
is in the midst of change. Faltering U.S operations in the late 1970's lead to the
implementation of strategic planning processes. These processes proved to be very
effective in turning around a potentially disastrous situation. Mayer is currently
wondering if and how these strategies should be adapted to KFC's international
operations, in particular KFC-Japan.
Loy Weston has built KFC-Japan from the ground up. Weston is an entrepr...