Back to category: Business

Limited version - please login or register to view the entire paper.

KFC Analysis

Kentucky Fried Chicken (KFC) is the world’s largest chicken restaurant chain and ranks as the sixth largest quick service restaurant (QSR). KFC is owned by Yum! Brands, formerly Tricon Global Restaurants, Inc., which also owns Taco Bell, Pizza Hut, Long John Silver’s, and A&W All American Food. KFC is one of the world’s most recognizable brands and has always been a leader in foreign expansion. However, KFC has seen a decline in its market share and has not yet penetrated the Latin American market. In this analysis, I intend to highlight the strengths and weaknesses of KFC and recommend a strategy to increase market share and expand into Latin America.

Industry Analysis
The QSR industry is a multibillion dollar industry that includes the Mexican, sandwich, pizza, burger, seafood, and chicken segments. KFC is in the chicken segment, which produced sales of over $8.48 billion. The QSR industry has an international scope of rivalry, with several competitors firmly establish...

Posted by: Anthony Pacella

Limited version - please login or register to view the entire paper.