Keep on Running (nike)

Introduction

In our modern life businesses get more complex and complicated. There are many factors to consider when companies do business; such as marketing, design and production. Every year customers are faced with new products, innovations, and discoveries, which creates the growth of new markets. Trainer is a lightweight shoe with a rubber, or plastic sole intended for athletics or casual wear. The training shoe business is one broad market that has been developing since 1839 when the American inventor Charles Goodyear patented the vulcanisation of rubber, which made the manufacture of the first canvas topped, rubber-soled shoes possible.

The trainer has become one of the most successful products of the late 20th century. Global sales were worth $17 billion in 1998. Amongst the three companies which dominate the sales of training shoes of worldwide: USA–based Nike and Reebok, US-owned, and Adidas, which is German-owned Nike is easily the biggest. In the USA Nike has a mark...