kacey fine furniture: mission and external factors

A. Corporate Mission

Kacey Furniture’s Mission was to maintain their current position (being fourth in the furniture industry) as a full-line retailer with its flagship store in the city of Denver.

Kacey’s objectives:

• Being the one of the only ones that offers a full range of products (i.e. being a one – stop shop)
• Maintain their core competencies (fashion, service and high customer satisfaction) and sustained competitive advantages by being the smallest of the big players.
• Take advantage of the available alternative distribution outlets to give a fashion focused, value oriented products.
• Maintain their specific appeal in terms of financial transaction or greater service after the sale.
• Maintain their corporate culture as being a family focused company.
• Maintain the sales levels, sales commissions and bonuses by motivating employees to initiate changes or take on new responsibilities.
• Keep the employ...