Jefferson Pilot Corporation

After thoughtful consideration of the various problems that plague this corporation, the main problem that stands out is their distribution channel, that is the company’s sales force. To be more specific, their career-based agents are not trained to perform at their utmost efficiency. Though this problem can be categorized as long-term, it can still have drastic effects on the firm’s present revenues.
This problem along with other problems creates a vicious circle that the company is presently entangled in. Meaning that since the new recruits are not trained to perform efficiently, they prefer to sell more disability income and annuities than life insurance because consumers can understand these policies better and the agents find them easier to explain. This problem coupled with low premiums per policy, results in an overall reduction in the annualized premium income, which according to the firm’s executives is the most immediate concern.

Strengths
Under the auspices ...