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Japan's Corporate Philosophy

Brad Carpenter
3/8/02
Professor Noguchi
ANTH 249

Victor Company of Japan’s Corporate Philosophy

Every company wishes to express a positive image in an effort to appeal to the potential consumer’s taste and even morals. This is especially true in Japan, where values and respect play a more crucial role in every day life. The importance of a company’s image is seen when examining the website of Victor Company of Japan (JVC). JVC’s corporate credo is “Contributing to Culture, and Serving Society”. The company displays this slogan at their headquarters, and has continued to believe in it for many decades. JVC feels a commitment to aid humanity, and not simply provide products for consumers. Their web page states, “It is this type of commitment that sets JVC apart from other companies, and gives us our competitive edge…” It is clear JVC truly believes that it is of utmost importance to contribute to society.
Throughout their web page, JVC stresses...

Posted by: Alyscia Yellowman

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