Is Nike more than it meets the eye?

Nike. Just do it. Ask anyone of age ten and above whether they ever hear of this brand and its slogan, they will give you a definite yes! Nike is one of the top sneaker competitors out there. Today people who buy Nike not just walk in them but also wear them. Its blooming business is so successful that even some companies try to imitate them. They use the all so famous slogans on their products in hope of people will mistaken it for the real products and boast the sale. Why is Nike so popular? Why is Nike such a common household name? Is Nike a trend? What is behind their success? Is it because of its advertising techniques? Or is it because of its packaging?
In this project, we are determined to find out the success behind Nike. We also hope to present an overall view of the public response towards Nike in terms of the quality, price, advertisements techniques and durability. We would also like to draw the public’s attention towards its advertisement techniques so that we...