INTRODUCTION TO MARKET PLANNING

INTRODUCTION TO MARKET PLANNING

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.
Meanwhile, marketing management is the process of planning and executing the conception, pricing, promotion, placing and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
As a marketing manager, I have to set up my great marketing plan to achieve...