Internet Marketing

Assignment 1

Introduction
The mission of marketing is to attract and retain customers. To accomplish this goal, a traditional bricks-and-mortar marketer uses a variety of marketing variables ¨C including pricing, advertising, and channel choice ¨C to satisfy current and new customers. In this context, the standard marketing-mix toolkit includes such mass-marketing levers as television advertising, direct mail, and public relations, as well as customer-specific marketing techniques such as the use of sales reps. With the emergence of the Internet and its associated technology ¨C enabled, screen-to-face interfaces (e.g., mobile phone, interactive television), a new era of marketing has emerged. Well-respected academics and practitioners have called for new rules and urged debate about fundamental tenets of marketing, including segmentation, mass marketing, and regionalized programs (Wind & Vijay, 2001).


Marketing is the process of planning and executing the conception, prici...