International Marketing

International marketing is very important these days; it expands a firm’s market, makes production and distribution economies feasible, and allows companies to explore growth opportunities in other nations and makes them less dependent on the economy in their home base. For our company EDI we choose Europe more precisely European Union countries (England, Germany, Austria, France, Italy, Spain, Portugal, Netherlands, Belgium, Denmark, and Finland), as a target market. The main objective of international marketing in our case is to increase market share in Europe.
Successful businesses have extensive knowledge about their customers and their competitors. Acquiring accurate and specific information about our customers and competitors is a critical first step in market investigation and development of a marketing plan. The market impacts and direct all aspects of the company’s activities and ultimately will lead to success or failure of the business. In developing a marke...