International Marketing

Chapter 1 – Discussion Questions

1.1 Why has there been such an increase in interest by business firms in international and export marketing? Will this interest continue to increase? Why, or why not?

· International sales provide additional profits. In some instances these additional profits are all that enable some companies to entail any profits at all. In addition to: domestic economics have become somewhat dependent upon international sales as a channel of foreign exchange needed for the import of goods and services to our own domestic economy.
· Yes, this trend will continue to increase. Due to the fact that world trade has continued to increase at a more rapid pace than the world gross product, which only further solidifies the importance of international markets.

1.2 What is meant by internationalization and how does this relate to the global marketer?

· Internationalization may be thought of as a process, a way of thinking, or an end resul...