International business

globalization of market is very important to our study of international business. for instance, consumer preferences for some products are converging around the world. SONY, NIKE, The GAP, CALVI KLEIN, COCA-COLA, and Mc Donald's are just a few companies that sell so-called global products-products marketed in all countries essentially without any changes. sometimes they make small modifications to suit local tstes. in southern Japan, for example, COCA-COLA sweetened its traditional formula to compete with ...