Internal PR Paper

Abstract
Public relations can have a long term direct impact on an organization’s reputation, profits, and it’s future. The public relations specialist serves as the voice for businesses, associations, universities, hospitals, and many other types of organizations. A good PR specialist will build and maintain positive relations with the public. Often, their importance is recognized as a key result of success of many organizations.
















The Need for PR
The public relations professional handles many functions including consumer, media, community, politics, conflicts, investor relations, etc. It is their job to know and understand the needs and attitudes of these core types:
· Consumers
· Management
· Employees
· Community
· Public interest groups
· Stockholders
· Journalists
· General public
It is also a very vital part of the job keeping all interested parties informed about a
Organization’...