Importance of the Business environment to Ericsson

The Ericsson Report



It is important for Ericsson to monitor its business macro environment so that it does not loose ground on its competitors. The macro environment is very volatile and changes all the time.
Political and legal considerations are likely to be of prime concern for to many companies. Firms involved in international operations are faced with the international political developments. In Developing Nations the domestic political and economic situation is usually less stable than in the UK, if you are a firm operating in one of these countries then the local political system must be monitored closely.
Economic factors are of concern to marketing firms because they are likely to influence, demand, costs, prices and profits. Changes in world economic forces are potentially highly significant to marketing firms, particularly those engaged in international marketing. However, An understanding of economic changes and forces in the domestic economy is also of vital...