Importance of Innovation in Marketing

The concept of businesses receiving recognition for making a "Commitment to Innovation" was first discussed in 1995, during the Wales Regional Technology Plan (RTP) consultation process. The RTP Action Plan, published in 1996, prioritised a culture of innovation for personal and economic success. The need to recognise and reward innovation was highlighted as being vital if the innovation culture was to develop successfully in Wales.

Having been brought up in different parts of the country and traveled extensively, I been fortunate to have been exposed to different types of people, concepts and firms. My learnings from each, whether it be the marutas (a generator powered people carrier in rural Punjab), the chudi wali's (an organization of over 10,000 women who use an interactive medium to sell chudi's in the rural parts of Gujarat and Rajasthan), or the direct , have been fascinating. The one thing I conclude from each of these experiences is that, In order to be successful, today’s...