IMPACT OF CORPORATE VISION AND MISSION STATEMENTS ON AN ORGANISATION.

CHAPTER ONE
1.1 BACKGROUND OF STUDY
The function of Leadership – the number one responsibility of a leader is to catalyze a clear and shared vision for the company and to secure commitment to and vigorous pursuit of that vision. As we discussed earlier, this is a universal requirement of leadership, and no matter what your style, you must perform this function.
Why is visioning and mission statements so important? What exactly is a vision and a mission statement? And how do we go about setting them?
Answering these questions is the essence of this project work. The writer hopes to inspire its readers to put “catalyze a shared vision” as its number one priority.
I will present the “Collins-Porras Vision Frame work” – a useful, concrete framework that removes the fuzziness that surrounds the topic yet, at the same time, preserves the magic or spark that’s an essential quality of Vision. Throughout this project I will provide specific pointers on the process o...