Ikea

Abstract: The article presents an interview with IKEA Chief Executive Officer (CEO) Anders Dahlvig, who began his career at IKEA in 1984 and became CEO in 1999. The interview focuses on IKEA's international growth success and its unique corporate culture and brand identity. Dahlvig comments on IKEA's international growth, incentive for IKEA to go outside the domestic market, how Sweden has contributed to IKEA's growth success, advice to corporations in small countries on how to succeed internationally, role of IKEA's corporate brand image, IKEA's organizational culture, challenge for IKEA to maintain its strong identity today, characteristics of the leadership at IKEA, Dahlvig's own management philosophy and leadership style, and IKEA's most challenging issue for the future.
History of IKEA, and Facing the dilemma on how much founder¡¯s vision they should keep?
Title: IKEA CEO Anders Dahlvig on international growth and IKEA's unique corporate culture and brand identity

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