IKEA

CONTENTS

1. TERMS OF REFERENCE

2. PROCEEDINGS

3. INTRODUCTION

4. BACKGROUND OF IKEA

5. IKEA’S IMAGE

6. WORKING AT IKEA

7. SOCIAL AND ENVIRONMENTAL RESPONSIBILITY

8. RETURNS POLICY

9. IKEA’S HUMAN RESOURCE IDEA

10. EVALUATION

11. APPENDIX 1

12. APPENDIX 2

13. APPENDIX 3

14. APPENDIX 4

15. APPENDIX 5



















1. TERMS OF REFERENCE

1.1 As instructed by you, I submit the following report on the current
image of IKEA.

The report includes why store image is consistent with store policy both internally and externally, it shows how the target market addresses the organisations needs, and finally it evaluates IKEA.










































2. PROCEEDINGS

2.1 I visited IKEA, in Edinburgh on 13 October where I walked round the
store analysing the imag...